Project: Biological Identity
Client: Blodcentralen
People: Martin Frostner & Kristina Brusa
T-shirts, badges & tote bags has for decades served as a canvas and means of expression through the use of colour, design, image and style – graphic self-expressions that is closely linked to culture and identity.
This project focus on how to encourage people to donate more blood by giving/donating people a T-shirt/tote bag with their own personal bloodgroup classification printed on.
We decided to ask friends of us to design a number from the ABO blood group classification system that we could print on tote bags. One Friday we went to the blood central in Stockholm and gave them to the nice people that just had donated their blood.
O – Martin Frostner
A – Mia Frostner/Europa
B – Kristina Brusa
AB – Jonas Williamsson/Reala
